GT11 Creative

GT11 Creative brings diversity into your process.

 

We're a core collective of creatives and artists that draw on a vast breadth of specialists to deliver bespoke briefs, while simultaneously supporting and growing new talent. From SMEs to Enterprise and from advertising to art installation, our creative services cover all sectors. 

 

We are passionate about diversity and ensuring everyone gets an opportunity to take a seat at the creative table. We have observed and experienced real change is slow...if happening at all. Neither the creative industries nor structures allow for a diverse, intersectional culture. Instead, industry cronies protect the status quo and reinforce discriminatory hierarchies. As a collective, we channel our talents and energy to develop a more inclusive workforce - we are the change we desire.

 

Founded in 2020, we are building our practice on a foundation of diverse talent, that focuses on inclusion and has social change at the core of its processes.

Our Founding Principles

Create new systems that tackle the restrictions in which each creative sector marginalises access and career progression.

Support entry-level talent, limited by barriers to entry, through establishing paid opportunities, mentoring, referring, and connecting.

 

Build a pipeline of diverse talent that focuses on raising awareness of careers and how to access the creative sectors and jobs.

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Make An Impact With Us

Equally as passionate about building diversity within the creative industries? Need a creative solution, or have a project you'd like to discuss? Pop us an email: info@greaterthaneleven.com.

Who We've Worked With

Diva Media Group

DIVA Media Group (DMG) is the world's leading entertainment group for lesbians and bisexual women. As well as publishing DIVA magazine 12 times a year, DMG is also the force behind DIVA Box Office, DIVA Awards, Radio DIVA, and the DIVA Music Festival.

 

DIVA noticed an increasing discussion on their channel by LGBTQI+ women who felt "misunderstood and under-supported." They commissioned research by Kantar (March 2020) that revealed a catalogue of fundamental challenges, including that lesbian women are almost twice as unlikely to be out in the workplace as gay male colleagues. 

 

To address this imbalance, raise awareness of the challenges and establish a platform for women who identified as queer, they created 'Lesbian 'Visibility Week.' 

DIVA's objectives were to:

 

  • Raise visibility of LGBTQI+ women within the wider community

  • Create a social platform for LGBTQI+ women to participate on

  • Bust common misunderstandings and highlight issues raised from research

  • Establish the week within the equality calendar

Focusing specifically on factual information from Kantar's findings, we launched #ThisisMe, a campaign to showcase the full diversity of LGBTQI and non-binary women and bring out the people behind the label. The campaign was a resounding success – at its peak, it generated over 3million impressions online in a single day.

The creative direction, lead by Creative Director, Renee Vaughan Sutherland and Lead Motion Designer, Mari Continenza, was featured in Ad Week USA's article: How the First Annual Lesbian Visibility Week Is Changing the Marketing Game.

MAKE AN IMPACT WITH US

Need a creative solution, or have a project you'd like to discuss?  Pop us an email: info@greaterthaneleven.com

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To keep up to date with our progress on driving towards a more diverse industries.

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